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Magento is an ecommerce platform which have powerful set of tools which can rank better your store up shortly. We can talk about its business tools for a long time but now I would like to discuss search engine optimization (SEO) things of this platform. Magento itself is a very seo-friendly and seo-optimized script out of the box. But still there are many problems which you should care of and which can be solved by using Magento SEO extension.

Duplicate content problem.

This is one of the main issues with Magento. (Magento 1.4 already has built-in solution for this). Why it happens: the product in Magento can be accessible from different URLs:
- site.com/product.html
- site.com/category1/product.html
- site.com/category1/category2/product.html
etc.

As a result the pages with the same content will be accessible for indexing from different URLs. How can it be solved? The best solution for this is to use canonical tag. This is official tag added by Google to fix duplicate content problem.
The same problem with pagination, sorting reviews, tags etc.

The solution which is provided by Magento SEO Suite Pro extension: it adds the canonical tag to all the pages so that all the duplicates will be linked to the basic page.

Example:
- site.com/product.html
- site.com/category1/product.html
- site.com/category1/category2/product.html

All these pages will lead to site.com/product.html using canonical tag (it’s possible to choose the basic URL, i.e. all these pages can lead to - site.com/category1/product.html).

Thus, the duplicate content problem is completely solved with SEO Suite Pro extension.

Site map

The following seo issue is a standard Magento sitemap. It is not seo-friendly out of the box. The standard Magento sitemap is separated by product and category site maps. It means that you see the list of all your products and categories on different pages at all with pagers on each page. Not good for seo, isn’t it? Besides, it does not contain static pages, i.e. such pages won’t be listed in your site map.

SEO Suite Pro offers advanced Magento sitemap solution. It allows displaying the products, categories and CMS pages on one page in hierarchical order. After this your sitemap becomes user and seo-friendly.

NOINDEX, FOLLOW

Magento has quite lots of pages which are not necessary for seo but are necessary for correct functionality. These pages are like cart, checkout, enable cookies etc. I suggest adding NOINDEX, FOLLOW tag to such pages. This will allow not to index them but to follow by the links from them and index other pages.